Good design and good pasta have the same enemy: being technically correct and still not quite right.
Italian chefs know pasta is al dente by feel, not by the clock. That's how I design: the rules are the foundation, instinct is what makes them work.
Redesigned from day one for 123k+ active users. App Store rating up from 4.2 to 4.5, fewer support tickets, more transactions completed.
A car marketplace focused on search and filtering, helping people narrow down thousands of listings to the few cars actually worth a closer look.
Good design and good pasta have the same enemy: being technically correct and still not quite right.
Italian chefs know pasta is al dente by feel, not by the clock. That's how I design: the rules are the foundation, instinct is what makes them work.
In my 6 years of design, one lesson stuck above all: users rarely say what they need, and businesses rarely say what they actually want. My job is translating both.